ISBN978-1-4051-6309-5

Book can do better and be more relevant if it uses more recent examples of companies that have succeeded especially in the IT world.

good read !

Book can do better and be more relevant if it uses more recent examples of companies that have succeeded especially in the IT world.

good read !

I got this book as part of my MBA studies in the UK. The whole course on Strategy leverages this book as a reader throughout and it is truly a wonderful collection tools, techniques and models for the student and business manager alike.

A must have for people involved in defining and setting strategy

Well to be honest I always had a hard time getting through the piles of books during business school. But this "brick" opened my eyes and I actually ended up reading it out of pure pleasure. If you are remotely interested in business you should get this. It sums up many of the conclusions made by the great economists. Get one - and save yourself the cost of 10 others.

If you were to write a book on business strategy, what examples would you use on page 1 to illustrate successful strategy? If you are Robert M. Grant, you would sing the praises of Madonna, the communist north Vietnamese army, and Lance Armstrong. Likewise, how would you explain diversification? If you are Robert M. Grant, you would say "Diversification is like sex: its attractions are obvious, often irresistible. Yet, the experience is often disappointing." (Page 409) These are but two examples of the author's odd writing style. However, if these examples of business strategy appeal to you, this is your book.